In collaboration with Golf Canada’s newly launched national Off-Course Strategy and Just Swing campaign, Golf Ontario is proud to support and engage with the growing off-course golf market across Ontario.
“Off-course golf is expanding how and where people connect with the sport,” said Kyle McFarlane, Golf Ontario CEO. “All golf is golf. Whether it’s played indoors or outdoors, on a simulator or at a course, it all connects people to the game we love. Through the Just Swing campaign, and in partnership with Golf Canada, we’re committed to supporting facilities and golfers year-round. Golf in Ontario is a 365-day sport, and together we’re ensuring there are more ways than ever for people to play, belong, and stay engaged.”
As part of this strategy, Golf Ontario and Golf Canada are introducing a new Facility Membership Program designed specifically for off-course operators. This initiative allows simulators, indoor centres and golf entertainment venues to become official member facilities of Golf Ontario and Golf Canada—connecting their businesses with the province’s largest and most engaged golf community. The program provides facility owners with new ways to grow participation, strengthen engagement, and access valuable year-round member benefits.
The response from Ontario’s indoor golf community has been overwhelmingly positive.
“As an indoor golf facility owner and operator, I’ve seen firsthand how the indoor golf experience has evolved to become an integral part of the game and how people experience it year-round,”said Sean Casey, PGA of Canada Professional and Owner of Burloak Indoor Golf. “It’s great to see Golf Ontario and Golf Canada recognizing the important role we play and taking steps to include and support indoor facilities through this new class of membership. I fully welcome their support and the opportunity to work together to continue improving and growing the indoor golf experience.”
The Just Swing campaign is the public-facing platform behind the strategy, inspiring golfers to discover golf anytime, anywhere. By showcasing the fun, social, and accessible side of golf—whether that’s on a simulator, at a driving range, in a short game area, or even through golf gaming—Just Swing challenges perceptions of when and where golf can be played. The campaign celebrates that every swing counts, no matter the setting, and highlights how off-course golf is helping introduce new and diverse audiences to the sport.
A new digital program will soon connect golfers directly with off-course facilities across the country. Through the Golf Canada App and website, golfers will be able to discover Official Member Facilities and even log their off-course activity—creating a seamless experience that bridges indoor and outdoor play and keeps golfers connected to the game all year long.
For more information on Golf Ontario’s year-round initiatives and partnerships supporting Golf For All, visit GolfOntario.ca.
